The NBA found out after Wednesday’s game that wokeness, even during the finals, doesn’t translate to ratings.
Wednesday’s game, which featured the Lakers’ anti-police activist LeBron James — who is widely regarded as the best player in the game — drew little interest.
Toronto is in Canada, so a team based in another country actually garnered more TV interest last year than this year’s woke opening game.
Deadline reported game one of the 2019 finals had 13.3 million viewers, which at the time was considered down.
According to The Hollywood Reporter, game one of the finals on ABC Wednesday night attracted a mere 7.4 million viewers.
Those numbers are abysmal.
The Lakers vs. Heat matchup had the lowest finals game viewership since at least 1994 (when viewership began to be regularly recorded), and is the fourth straight year the NBA has seen a decline in game one total viewership.
— The Hollywood Reporter (@THR) October 1, 2020
Those are political commentary shows on a cable news network.
On the Fox network on Wednesday, “The Masked Singer,” a singing competition between people in masks, almost toppled the finals with 6.93 million total viewers.
ABC actually attracted 4.3 million viewers to a rerun of “America’s Funniest Home Videos” one night just a few months ago, Variety reported.
The NBA Finals opener, the once-a-year pinnacle of professional basketball, only attracted 7.4 million people on a free broadcast network.
It was free to watch!
Few people were interested.
Of course, ratings for the return of the NBA inside of the Orlando bubble have been terrible since the sport returned in late July after its coronavirus pandemic hiatus.
The woke NBA and its politically outspoken players have alienated millions of people and helped the league to further hemorrhage both causal and loyal viewers.
Many fans have been turned off by, among other things, the league’s commitment to leftist politics and its full embracing of the Black Lives Matter political movement.
The courts during games actually say “Black Lives Matter,” while player jerseys contain phrases and names which are meant to stealthily implicate law enforcement officers in a perceived campaign of genocide against minority Americans.
NBA unveils court design for the Finals, which begin tomorrow. Traditional NBA Finals logo now adorned with presenting sponsor (@YouTubeTV ) and Walt Disney World in script is prominently displayed, along with Black Lives Matter. pic.twitter.com/ESWkwvuqeY
— Brad Townsend (@townbrad) September 29, 2020
People aren’t biting.
The NBA got woke, and now it’s going for broke.
The legacy of LeBron James might be that he was successful in ensuring nobody was around to care about his legacy.
This article appeared originally on The Western Journal.